One of my favorite American sayings is, “Putting lipstick on a pig,” and there are countless examples of this expression in real life. Nonetheless, one in particular caught my attention last weekend. The outcry of the Electronic Nicotine Delivery Systems (ENDS) industry–AKA manufactures of the e-cigarettes–are finally facing a tax measure that is on the ballot this upcoming November 8th election in California.
The ENDS industry is fighting nail and tooth against Proposition 56, which seeks not only to increase the existing cigarette tax, but also to begin taxing the e-cigarettes and liquid nicotine dispensers just like tobacco. Why now? Because recent studies have shown an alarming increase in the use of these devices by middle and high-school kids. Continue reading “Smoke Curtain”